Art Direction _Easy Spirit 2020 Spring

To promote our light and breathable shoes, incorporate visual elements like feathers and pillows. Feathers: Use feathers to convey lightness and comfort. Highlight the softness and natural appeal of your shoes. Pillows: Emphasize comfort and support through pillow imagery. Suggest that wearing your shoes is as restful as a good night's sleep. Consistency: Maintain a cohesive visual theme across all marketing materials. Product Photography: Include feathers or fluffy textures in product images to enhance the shoes' appeal. Customer Engagement: Encourage customers to share photos incorporating feathers or pillows for a unified brand narrative.