Featured In GDUSA OFFICAL WEBSITE
http://contests.gdusa.com/2015-american-graphic-design-awards/agda15winner
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Concept
What if you are big a fan of perfume? What if you can only use one typeface?What if you can only use your drawings instead of images? What if you choose Didot typeface, even though it is tricky for readability and page layout? What if you have to use pure type treatment to translate the scent of perfume? Sounds pretty hard, right? In this book, there is infographic showing the history of perfume, and "Fragrance personality quiz" to help discover the best signature scent that matches one's personality. I used four unique layouts corresponding to four different types of characters. The last part shows you what the most expensive perfume is. It is not Chanel No.5. The way I presented origami art inspired the answer.
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Show in grid
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fun die-cut
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Small items
It is related the book, which is perfume test paper. I delivered four different types of perfume personalities in this design. It's also a bookmark with four different scents. And the back of the bookmark with four quotations for four types. After people test their personality type from this book, they can select which bookmark they want.
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Fun Process
